Google Ads that Actually Convert
Simple, trackable Google Ads with clean reporting. No mystery spend, no agency layers. Founder-executed setup and ongoing management.
15-minute fit call. No commitment required. Kentucky businesses get responses within 1–2 business days.
Options That Deliver Results
One-time campaign builds or ongoing management. Both include measurement-first setup and clear reporting.
Most businesses start with a campaign build, then move to ongoing management once campaigns are performing.
Campaign builds typically start at $1,500–$2,500. Ongoing management typically starts at $750/month. Every business needs a custom solution that fits them—not corporate templates.
One-time Campaign Build
$1,500–$2,500
You need leads fast and want a clean foundation
Timeline: 1–2 weeks
Includes:
- Comprehensive keyword research + competitor analysis
- Account structure (campaigns, ad groups, targeting)
- Ad copy creation (3–5 variations per ad group)
- Conversion tracking setup (Google Analytics, phone calls, forms)
- Landing page audit + optimization guidance
- Negative keyword list (initial build)
- Bid strategy recommendations
- Initial optimization plan + handoff documentation
Ongoing Management
$750–$1,250/month
You want consistent improvement and disciplined spend
Timeline: Monthly retainer
Includes:
- Weekly campaign optimization (bids, budgets, targeting)
- Search terms review + negative keyword expansion
- Ad performance analysis + iteration
- Budget pacing + spend management
- Conversion tracking maintenance
- Monthly performance report (metrics, insights, recommendations)
- Quarterly strategy review + adjustments
- Landing page performance monitoring
Plain-English Translation
Simple, trackable Google Ads with clean reporting — no mystery spend. Founder-executed work for Kentucky businesses that value clarity and results.
What We Measure
- • Lead quality (qualified calls and form submissions)
- • Cost per lead (CPL) and cost per acquisition (CPA)
- • Conversion tracking accuracy
- • Return on ad spend (ROAS)
- • Budget efficiency and waste reduction
What We Don't Promise
- • Guaranteed revenue or specific ROI
- • Overnight results (campaigns need time to optimize)
- • Unlimited leads with minimal budget
- • Results without proper conversion tracking
- • Performance if your follow-up process is weak
Process That Saves Time
Founder-executed campaign builds typically complete in 1–2 weeks. Week 1: Discovery + Setup + Build + Launch. Week 2: Optimization + Stabilization.
For ongoing management, we provide weekly optimization and monthly reporting. Clear process, defined deliverables. No junior teams, no handoffs. If we can't streamline our own processes, who are we to claim we can streamline yours?
Learn more about how we workWhat We Deliver
Every campaign is built and managed with these priorities — no vanity metrics, no wasted spend.
Who This Is For
We work best with businesses that have clear offers and can follow up on leads quickly.
Good fit if…
- You can answer calls or respond to leads quickly
- You have a real offer and service area
- You can support a minimum monthly ad spend ($500+ recommended)
Not a fit if…
- Looking for overnight results with no budget
- No follow-up process for leads
- Unclear offer or service area
What You'll Get Monthly
What you'll see each month: metrics reviewed and optimizations made.
Metrics We Review
- Conversions (calls + forms tracked)
- CPL/CPA (cost per lead/acquisition)
- Spend pacing vs. monthly budget
Optimizations We Make
- Search terms review + negative keywords added
- Ad performance analysis + new ads tested
- Bid adjustments + budget reallocation
Frequently Asked Questions
Do you require a long contract?
No. Campaign builds are one-time projects. Ongoing management is month-to-month with no long-term contract required. You can pause or cancel anytime.
What budget do I need?
For ongoing management, we recommend $500+ monthly ad spend to see meaningful results. Campaign builds work with any budget — we'll discuss realistic expectations and recommend a starting budget based on your goals.
Can you fix a broken account?
Yes. We audit underperforming accounts and rebuild from the ground up. This typically starts with a campaign build to establish proper structure and tracking, then transitions to ongoing management once campaigns are performing.
Do you build landing pages too?
We provide landing page guidance and coordinate with web development. Dedicated landing pages can be discussed as part of a broader growth systems engagement.
How do you report results?
Monthly reports include key metrics (impressions, clicks, conversions, cost per lead), spend analysis, and actionable recommendations. We focus on lead quality and cost efficiency, not vanity metrics.
Will you manage Local Services Ads?
Yes, if Local Services Ads fit your business. We evaluate during initial setup and can manage as part of ongoing management.
Ready to get started?
15-minute fit call. No commitment required. We'll help you find the right solution—whether that's a campaign build, ongoing management, or something else.